A Case for Coding Language Skills: Turning Big Data into a Prospecting Tool

February 18, 2026

11:00 AM - 12:00 PM PT | 2:00 PM - 3:00 PM ET

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Description:

A Diamond Aspire Award winner in Prospect Development, the University of British Columbia has developed the Canadian Charitable Organization Prospecting Tool, corralling a large data set with the help of an open-source coding language. The tool lets prospect researchers search registered Canadian foundations by estimated philanthropic capacity ratings and interests. This webinar will share how an avid Excel user turned to the coding language R in analyzing million+ rows of data for the custom-tailored tool creation and maintenance. Free resources in learning R will be covered.

Learning Objectives:

  • Attendees will learn how to turn a large data set into a practical, easy-to-use prospecting tool.
  • Attendees will learn how a coding language can support and elevate prospect development data analysis.

Speaker

Amy Matsubara, Prospect Analyst, University of British Columbia

Amy Matsubara is Prospect Analyst at the University of British Columbia supporting prospect researchers and fundraisers with prospect data analysis. Prior to that role, she worked with a variety of faculty and alumni teams as a prospect researcher. She also has data analysis experience as a post-secondary institutional researcher in Canada and the United States.


Registration Rates 

  • aasp Members: Free
  • aasp Non-Members: $129
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Webinar Policies 

Cancellation Policy: All registered attendees will receive a webinar recording after the webinar has taken place. If you would like to cancel your registration and not receive this recording, please email the aasp Office within 48 hours of the scheduled webinar in which case non-members may receive a full refund (members attend for free).

Technical Failure Policy: I understand that if there is a technical failure at the attendee's home or workplace that prevents access to the live webinar, the attendee will not be given a refund. It is the responsibility of the attendee to confirm system requirements and test their computers prior to the start of the webinar. If a technical failure is the fault of the service provider and the webinar is canceled, a full refund will be provided.

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